Under Armour 20th Anniversary Celebration
Under Armour pulled out all the stops to commemorate their 20th year in business with a spectacular teammate celebration under a sprawling tent at the site of their future campus. This monumental event featured a star-studded lineup of their top athletes, alongside performances by the top performers in the music industry. It was a grand tribute to the brand's remarkable journey since its inception in the mid-90s.
Event Components:
Branding, event design, motion graphics, photo & video
Despite the rain, more than 2,000 global Under Armour teammates gathered under the tent for a day they'd never forget. Vanilla Ice, C&C Music Factory, Nelly, and Kid Rock took teammates on a trip back to the '90s, recalling the era when the brand began.
20 Years of Greatness
The event showcased the best that Under Armour has to offer, including legendary athletes Tom Brady, Ray Lewis, Lindsey Vonn, and Cal Ripken, Jr. The celebration was hosted by ESPN personality Scott Van Pelt and captivated teammates, evoking laughter, tears, and dancing to commemorate the brand they helped build.
