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CES Feature Keynote
In 2017, at the height of Under Armour's growth, Kevin Plank was asked to be the closing speaker at the Consumer Electronics Show in Las Vegas. The presentation was the highlight of that year's CES, with Forbes magazine writing "this is how you wow an audience".
Activation Components:
Video, stage design, show graphics & print
The CES keynote featured Olympic legend Michael Phelps, and was a springboard for two product launches that were announced onstage by Kevin Plank.
The keynote, which was themed around Kevin Plank's whiteboards, precipitated a companion print piece, which featured the sayings that helped establish Under Armour's culture.
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