Cupid’s Cup
Billed as "The Nation's Toughest Business Competition", Cupid's Cup helped launch the career of many a young college entrepreneur. In partnership with The University of Maryland's Smith School of Business, Kevin Plank's annual business competition featured some of the nation's top business minds as judges.
Campaign Components:
Print, social, event design, motion graphics, photo & video
Telling the story of each of the finalists was integral to the main event, and allowed the judges to get to know their entrepreneurial journey. This entailed filming each of them at their respective colleges and creating video vignettes that played prior to their presentation to the judges.
Past judges for Cupid's Cup include Arianna Huffington, Russell Simmons, Daymond John, Wes Moore and Dan Gilbert. The competition, which focused on college entrepreneurs, was held at the University of Maryland and Northwestern University.
